Evolution of a Small Business | Helping Exam Prep Business Compete Online
Like most of our clients, Tim had an issue with how his previous marketing agency handled their relationship, marketing strategy and website management. He was unable to get a good sense of where his advertising dollars were going, how his website was handling traffic, and how to grow using his current platform. Once the website went down and the customer complaints about poor checkout started to pile up, mixed with no visibility in targeting of advertisements, Tim knew he needed change.
Gifted Design Lab | Project Scope
There was a lot of work and not a lot of time, we had the task of creating a micro-site with 12 dedicated web pages to help build the foundation for his new website. We need to make sure those who needed to learn more about the exam, class, history, FAQ, tricks/tips, cost and location we’re able to do so. Additionally, each specific class had its own dedicated marketing campaign created (Adwords target) to drive relevant traffic to the right web-page.
The Gifted Outcome | Data & Review
Evolve Exam Prep & Tutoring being able to setup a responsive website with easy-to-use checkout resulted in a much better customer experience. Very shortly the traffic and sales started to come in. Our client was able to see a new return on ad spend (ROAS) of $7.41, while his previous was $1.60. The website, ads, emails and organic traffic drove over $30k in sales during the month. How’d Tim feel?
“For the first time, I worked less and had more than ever before” – Tim, Evolve Exam Prep & Tutoring
