A Chic Future | Digital Marketing & Professional Organizing
The goal was simple, help an entrepreneur start her weekend professional organizing business. On a tight budget, we were able to build a website that highlighted her expertise, frequently asked questions, pricing, packages and service. Through optimized website content a visitor would learn why hiring a professional organizer can help you be the best version of yourself. That’s not all, the challenge was that our client had no clients at all, and this was the first time she was moving forward with her business in a new niche market. Our client knew just because you build a website, it does not mean people will find or visit it. A strong go-to-market plan is needed to stand out in a sea of competitors.
So, what happened next?
Campaign Planning & Targeting
Using our specialized process, we were able to hone in on our client’s ideal customer in the exact locations where she wanted to work. Targeting sales-ready customers and offering a promotion with a unique value proposition, Chic Organizer was poised to take over her area almost instantly. Within the first few days, the first form submission was in and the phone was ringing.
And, How’s the Campaign now?
On a budget of $5.00 a day, our client is achieving a $5.88 return on ad spend. Meaning for every $1.00 spent online, she brings in $5.88 in revenue. Over the last ½ year, we’ve been able to map the earliest version of a lifetime value per customer, cost per acquisition (ad cost from lead to closed), cost per conversion (ad cost per email/call) and tie this back to the bottom line.
Now, Chic Organizer can plan her online future knowing how much money it takes to bring in a single customer. The conversation went from “how to get customers” to “how many customers I can handle.”
