The Global eCommerce beast, Amazon, is a game changer for many businesses looking to expand their horizons and list products on a platform used by all walks of life. As a business owner, Amazon is an enticing platform as it caters towards both commercial and household consumers. One challenge with Amazon is that most don’t know that the marketplace is split into two separate entities: Vendor Central & Seller Central. Each side of the business has its pros and cons, and it’s important to work with a vendor that is an expert in both to explain how either would impact your business. We’ve worked with our clients to sell globally on both vendor and seller central. We are extremely versed in all the marketing and operational components behind the scenes. Learn more about each side of Amazon & where the opportunity presents itself for your business.
seller Central MANAGEMENT
As an Amazon Seller Central account user, you'll get access to almost everything needed to have a very stellar and profitable portfolio. As a Seller Central user, you will be able to list and sell your products, run advertisements, use Prime shipping as a delivery method, honor A-Z support, have access to detailed reporting and much more. Seller Accounts also have the option to handle fulfillment themselves & not have their products held at Amazon warehouses. While Seller Central is a wonderful tool, there's a lot of knowledge needed to truly leverage all the features and functions of Amazon. As Amazon experts, we know how to make Amazon work for your business. Leave the complexity of Amazon to us so you can focus on other parts of your business.
Vendor Central Management
Amazon Vendor Central is the side of Amazon where a business (normally a Manufacturer/Importer) would sell their products to Amazon directly, and generally at wholesale rates. Amazon will then take those items you’ve sold to them and list them on their marketplace. As a Vendor, you have complete control over the Amazon product page and advertising to drive more demand to these products. Just because Amazon buys the product directly, does not mean it will sell or have priority on the Amazon search results pages. Amazon professionals know that on-site work is necessary to make your product pages hit all the important checklists needed for your customers to find your products.
WHY IS AMAZON SO IMPORTANT TO E-COMMERCE?
Doesn't matter if you sell on Amazon as a Vendor or Seller, Amazon should be a key part of businesses who can have eCommerce. Amazon is the shopping platform for all walks of life to shop for every product you could think of - at all hours of the day and night. Amazon should be leveraged to support any B2B or B2C sales strategy as this platform supplies everything for your home, office, shop, lab, food truck, warehouse, dog walking route, and everything in between. Amazon is a player that is here to stay and with over 306 items sold per second, it would be foolish to not evaluate this platform in as a serious strategic option.
Why let us: SEller account?
We've helped businesses start, build and optimize every part of the Amazon Seller Central Experience. Our expertise in advertising has been able to provide record breaking return on ad-spend for all types of advertising options. We've been able to greatly reduce chargebacks, shipping violations, product listing issues and support requests. We've helped optimize product pages, search engine rankings and the overall buyer experience. We can turn around a sinking ship, or help you get started. Either way, we've done it all on Amazon. Our experience both on Amazon and as strong digital markers give us the upper edge in helping you sell on this platform. Let's get you started today and review what options your business has for this eCommerce giant. There is so much that goes into selling on Amazon, so let us help you grow.
Why let us: Vendor account?
Vendor Central is a complex maze, often there are many issues that limit profitability of this relationship. Chargebacks, shipping delays, repeat bulk orders, poor price matching, advertising cost surges, and frequent Amazon support - we've been in all those trenches. We've been able to increase profitability in advertising, organic sales, promotional sales, repeat sales and help businesses plan for scaling. Don't be tricked by other agencies with the lure of "human" contacts at Amazon. The real secrets to success with this platform are knowing all the different ways you can make Amazon work for your business. Let's look at what options your business has to fully leverage Amazon while building a relationship that will bring your business to the next level.